Full-Funnel Ad Strategy & A/B Testing

From first impression to closed deal.

WHAT WE DO

Most campaigns fail because they treat every audience the same. We build a tailored strategy for each stage of your funnel — awareness, consideration, and conversion — with the right message, offer, and platform for where your customer is in their journey. Then we test everything.

WHAT’S INCLUDED
🗺️ Funnel Mapping

Map your customer journey from first touch to conversion, identifying the right content and offer for each stage.

📣 TOF (Awareness) Strategy

Platform selection, audience targeting, and creative direction for reaching cold audiences at scale.

🤝 MOF (Consideration) Strategy

Retargeting architecture, nurture sequences, and engagement campaigns for warm audiences.

🎯 BOF (Conversion) Strategy

High-intent conversion campaigns with offer testing, landing page alignment, and closing sequences.

🧪 A/B Testing Framework

Structured testing plan for ad copy, creative formats, audiences, offers, and landing page variants.

📊 Reporting & Iteration Plan

Monthly reporting cadence with clear optimization checkpoints and strategy adjustments.

Ready to stop leaving money on the table?

Book a full-funnel strategy session and we’ll map your entire customer journey.

Book a Free Strategy Call →
PLATFORMS COVERED
All Ad Platforms Looker Studio
4.2x Avg. ROAS for full-funnel vs. single-stage
2–3 Ad variations tested per audience segment
30 days To first A/B testing results and optimization