Landing Page Audit

Find What’s Stopping Your Landing Page From Converting

A Landing Page Audit identifies the messaging, UX, conversion, SEO, performance, and tracking issues that may be costing your business leads and sales. The 6th Avenue reviews your landing page from both a user and marketing perspective, uncovering conversion barriers and providing clear, prioritized recommendations to improve performance.

What Is a Landing Page Audit?

A Landing Page Audit is a comprehensive review of a landing page to identify issues that may be reducing conversions, engagement, or campaign performance. It evaluates key areas such as copy, messaging, offer, user experience, design, calls to action, mobile usability, SEO, page speed, and conversion tracking. The 6th Avenue provides actionable recommendations to help businesses remove conversion barriers and turn more landing page visitors into leads or customers.

15 Key factors we analyze, from messaging to conversion tracking
12 Common reasons a landing page may not be converting
Why It Matters

Why Your Landing Page May Not Be Converting

Low conversions don’t always mean you need more traffic. Your landing page may be losing potential customers because the message, offer, user experience, or conversion path isn’t clear enough. We identify the barriers that prevent visitors from taking action and show you where improvements can make the biggest difference.

Weak or unclear value proposition
Headlines that fail to capture attention
Unclear or weak calls to action
Poor offer positioning
Too many distractions or competing actions
Lack of trust signals and social proof
Copy that doesn’t address customer pain points
Complicated forms or conversion paths
Poor mobile experience
Slow page load times
Messaging mismatch between ads and landing page
Missing or inaccurate conversion tracking
What We Analyze

What We Analyze in a Landing Page Audit

We review your landing page across the key factors that influence user experience, conversions, search visibility, and campaign performance.

Value proposition & messaging
Headline and subheadline
Offer positioning
Calls to action (CTAs)
Landing page copy
Conversion funnel & user journey
Forms and lead capture
Trust signals & social proof
Visual hierarchy & page layout
Mobile responsiveness
Page speed & Core Web Vitals
SEO fundamentals
Ad-to-page message match
Analytics & conversion tracking
Technical issues and usability barriers
CRO & UX Review

Conversion Rate & User Experience Review

We evaluate how easily visitors can understand your offer, navigate the page, and complete the desired action. Our review combines CRO principles with UX analysis to uncover friction points that may be reducing conversions.

First-impression analysis
Visual hierarchy & information flow
CTA visibility and placement
Navigation and distraction review
Form usability and friction
Mobile user experience
Content readability
Trust and credibility elements
User journey analysis
Conversion friction points
Accessibility and usability considerations
Recommendations for improving the overall conversion experience
Messaging & Offer

Messaging, Copy & Offer Analysis

We review whether your landing page clearly communicates what you offer, why it matters, and why visitors should take action. Our analysis focuses on the message, offer, and copy elements that influence buying decisions.

Headline & subheadline clarity
Value proposition strength
Customer pain points & benefits
Offer positioning
Copy relevance & clarity
Feature-to-benefit messaging
CTA messaging
Objection handling
Trust-building copy
Social proof placement
Ad-to-page message match
Content hierarchy & readability
SEO & Technical

SEO, Performance & Technical Review

We assess the technical factors that affect landing page visibility, usability, and performance. The audit identifies issues that may limit search visibility, slow down the page, or create a poor experience for visitors.

Title tag & meta description
Heading structure
Search intent alignment
Keyword relevance & content structure
Indexability & crawlability
Internal linking opportunities
Image optimization
Page speed & Core Web Vitals
Mobile performance
Technical errors & broken elements
URL structure & canonicalization
Schema markup opportunities
On-page technical issues
Tracking & Measurement

Tracking & Conversion Measurement

We review whether your landing page is properly tracking the actions that matter to your business. Accurate measurement helps you understand where leads and sales come from and whether your landing page is actually contributing to campaign performance.

GA4 configuration
Google Tag Manager setup
Form submission tracking
Button and CTA click tracking
Conversion event configuration
Meta Pixel tracking
Google Ads conversion tracking
LinkedIn Insight Tag
Phone and email click tracking
Thank-you page tracking
Event validation & testing
Attribution and reporting issues
Conversion data accuracy review
Our Landing Page Audit Process

How we audit your landing page

01

Page & Goal Review

Understand your landing page, target audience, offer, traffic sources, and conversion goals.

02

Conversion & UX Analysis

Review messaging, layout, CTAs, forms, user flow, and potential conversion barriers.

03

SEO & Technical Audit

Assess search visibility, page speed, mobile experience, technical elements, and on-page SEO.

04

Tracking Review

Check analytics, conversion events, pixels, tags, and measurement accuracy.

05

Competitor & Benchmark Review

Compare key landing page elements against relevant competitors and industry standards.

06

Recommendations

Identify issues, prioritize opportunities, and provide practical recommendations based on impact.

07

Audit Report & Walkthrough

Deliver the findings and explain the highest-priority actions for improving performance.

Deliverables

What You Receive After the Audit

Your audit includes more than a list of problems. We provide clear findings and prioritized recommendations so you know what to fix, why it matters, and what to address first.

Detailed landing page audit report
Conversion & UX findings
Copy and messaging recommendations
SEO and technical findings
Tracking & measurement review
Competitor observations
Prioritized action items
Quick-win recommendations
High-impact improvement opportunities
Clear next steps for implementation
Investment

Landing page audit pricing 2026

Basic Audit

From CAD $350

Best for a single landing page with core CRO, UX, copy, and technical review

Full Funnel Audit

From CAD $1,200

Best for landing page plus traffic source, tracking, conversion journey, and competitor analysis

Custom

Custom Quote

Multiple landing pages, complex funnels, or enterprise requirements

Why Choose The 6th Avenue

A landing page audit partner built for results

🎯

CRO-Focused Analysis

Conversion, UX, copy, and technical review in one audit.

Actionable Recommendations

Actionable recommendations instead of generic feedback, prioritized based on potential business impact.

🔎

SEO & Performance Included

SEO and performance analysis included with every audit.

📊

Tracking & Analytics Review

Conversion tracking and analytics review as part of the process.

🏆

Competitor & Benchmark Insights

Competitor and industry benchmark insights, with a clear audit report and practical next steps.

🍁

Canadian Digital Marketing Expertise

Experience across paid traffic and organic campaigns, with Canadian digital marketing expertise.

FAQ

Frequently Asked Questions About Landing Page Audits

What is a landing page audit?

A landing page audit is a detailed review of a page’s conversion, UX, messaging, SEO, performance, and tracking to identify issues that may be limiting leads or sales.

What does your landing page audit include?

We review the page’s value proposition, copy, CTAs, offer, forms, UX, mobile experience, SEO, page speed, technical elements, analytics, and conversion tracking.

Can you audit a landing page used for Google or Meta Ads?

Yes. We review ad-to-page message match, conversion flow, tracking, and other factors that can affect paid campaign performance.

Will you provide recommendations after the audit?

Yes. You receive a prioritized action plan showing what should be fixed, why it matters, and which improvements should be addressed first.

Do you audit mobile landing pages?

Yes. Mobile usability, responsiveness, page speed, content readability, forms, and CTA placement are included in the audit.

Can you check conversion tracking?

Yes. We review GA4, Google Tag Manager, Meta Pixel, Google Ads conversions, form tracking, CTA clicks, and other relevant measurement systems.

Can you compare my landing page with competitors?

Yes. Depending on the audit package, we review relevant competitors and identify opportunities to improve your page’s messaging, UX, offer, and conversion experience.

Do you also implement the recommended changes?

Yes. Implementation can be provided as a separate service after the audit, depending on the scope of work.

How long does a landing page audit take?

Most single-page audits can be completed within a few business days. More comprehensive funnel or multi-page audits may require additional time.

How do I get started?

Book a free consultation with The 6th Avenue and share your landing page URL and primary conversion goal.

Spending on marketing but not seeing conversions?

Your landing page might be the problem. Order an audit and find out within 5 days.

Book a Strategy Call →