Privacy Policy
We keep this simple. This page explains what information we collect when you visit our website or get in touch with us, how we use it, and the fact that we will never sell or misuse it.
Who we are
The 6th Avenue is a digital marketing agency based in Toronto, Canada. We provide services including paid advertising, SEO, content strategy, analytics, and CRO to businesses across North America and internationally.
This Privacy Policy applies to our website at the6thavenue.com and any information you share with us through it — including contact forms, newsletter signups, and general enquiries.
We are committed to handling your information responsibly and transparently. If you have any questions about how we handle your data, you can reach us directly at info@the6thavenue.com.
What information we collect
We only collect information that you give us directly, or that is automatically gathered when you visit our website. Here’s a clear breakdown:
| What | How it’s collected | Why |
|---|---|---|
| Name, email, phone number, business name | Contact form submissions | To respond to your enquiry and schedule a call |
| Email address | Newsletter signup | To send you marketing insights you’ve opted into |
| Pages visited, time on site, location (country/city), device type | Google Analytics 4 (GA4) | To understand how visitors use our website and improve it |
| Click behaviour, scroll depth, session recordings | Microsoft Clarity | To improve the user experience of our website |
| Ad interaction data (clicks, views, conversions) | Meta Pixel, Google Ads tag, LinkedIn Insight Tag | To measure the performance of our own advertising and retarget relevant visitors |
| Cookie preferences and browsing behaviour | Cookies stored in your browser | To remember your preferences and enable analytics and ad tools to function |
We do not collect sensitive personal information such as payment details, government identification, health data, or any information relating to protected characteristics.
How we use your information
We use the information we collect only for the purposes described below. We do not use it for anything else without telling you first.
- To respond to enquiries submitted through our contact form
- To send you the newsletter or resources you signed up for
- To understand how our website is being used and improve it over time
- To measure the effectiveness of our own advertising campaigns
- To show relevant ads to people who have previously visited our website (retargeting)
- To occasionally follow up with you if you’ve expressed interest in working with us
If you contact us about a potential project, we may keep a record of our communication to help us provide a consistent and helpful service.
What we will never do with your data
This is the part that matters most to us — and the part we feel most strongly about.
- We will never sell your data to any third party, ever, under any circumstances.
- We will never share your personal information with other companies for their own marketing purposes.
- We will never use your data to make automated decisions that affect you without your knowledge.
- We will never send you unsolicited marketing if you haven’t opted in to hear from us.
- We will never use deceptive tracking or hidden data collection practices of any kind.
Responsible data handling is part of who we are as an agency — not just a legal requirement. We hold ourselves to the same standard we’d expect from any business we work with.
Cookies and tracking
Our website uses cookies — small text files stored in your browser — to help analytics and advertising tools function correctly. Here’s what each category does:
| Cookie type | What it does | Can you opt out? |
|---|---|---|
| Essential cookies | Required for the website to function. No personal data collected. | No — these are necessary |
| Analytics cookies (GA4, Clarity) | Track page visits, time on site, and user behaviour to help us improve the website. | Yes — via cookie banner |
| Advertising cookies (Meta, Google, LinkedIn) | Record ad interactions and enable retargeting — showing our ads to people who’ve visited our site. | Yes — via cookie banner |
When you first visit our website, you will be shown a cookie consent banner. You can accept all cookies, decline non-essential cookies, or adjust your preferences at any time. You can also manage or delete cookies at any time through your browser settings.
Third-party tools we use
| Tool | Purpose | Data processed |
|---|---|---|
| Google Analytics 4 | Website analytics | Anonymised usage data, page views, location (country/city) |
| Microsoft Clarity | Behaviour analytics | Session recordings, heatmaps, click and scroll data |
| Meta Pixel | Ad measurement & retargeting | Page views, ad clicks, conversions (if enabled) |
| Google Ads Tag | Ad measurement & retargeting | Ad interactions and conversion events |
| LinkedIn Insight Tag | Ad measurement & retargeting | Page visits and LinkedIn-matched audience data |
| Mailchimp | Newsletter delivery | Email address, first name, open and click data |
How long we keep your information
- Contact form enquiries — kept for up to 2 years, or until the business relationship ends, whichever comes first.
- Newsletter subscribers — kept for as long as you remain subscribed. You can unsubscribe at any time.
- Analytics data (GA4, Clarity) — retained according to platform default settings, typically 14 months for GA4.
- Ad pixel data — retained according to each platform’s standard data retention policies.
Your rights
- Know what personal information we hold about you
- Access a copy of the information we hold
- Correct any information that is inaccurate or incomplete
- Request deletion of your personal information from our records
- Withdraw consent at any time — for example, by unsubscribing or opting out of cookies
- Object to us using your information for direct marketing
Changes to this policy
If we make any meaningful changes to this Privacy Policy, we will update the “last updated” date at the top of this page. For significant changes, we may also notify newsletter subscribers directly. We recommend checking this page occasionally if you’d like to stay informed — but we’ll always write it in plain language.
Questions about your privacy?
We’re happy to answer anything that isn’t clear. Email us at info@the6thavenue.com and we’ll respond within 3 business days. You can also reach us through the contact form on our Let’s Talk page.