Everything you need to know before working with us

Digital marketing agency pricing in Canada varies widely depending on the services involved, the agency’s experience, and the scope of work. At The 6th Avenue, our engagements typically start from $500/month for focused, single-channel work (such as a paid ads management retainer), and scale based on the number of channels, services, and deliverables involved. We offer both project-based pricing for one-off work and monthly retainers for ongoing management. We’ll always give you a clear, itemised proposal before you commit to anything.

We recommend a minimum of $10/day ($300/month) in ad spend as a starting point. Below this, platforms like Google and Meta don’t gather enough conversion data for smart bidding algorithms to optimise effectively, which limits performance. For more competitive industries or faster results, we’d recommend a higher starting budget — which we’ll advise on during your free discovery call based on your specific goals and market.

A freelancer is typically one person with one speciality — great for a specific, contained task like designing a logo or writing copy. An agency like The 6th Avenue gives you access to a team of specialists (paid media, SEO, content, analytics, design, website, AI knowledge) working together toward one goal. If your marketing needs span more than one channel or discipline, an agency usually delivers more cohesive results. If you need one specific thing done once, a freelancer may be more cost-effective.

A Fractional CMO (Chief Marketing Officer) is a senior marketing leader who works with your business part-time or on a project basis — giving you executive-level strategy without the cost of a full-time hire. It’s ideal for startups, scale-ups, and professional services firms that need strategic direction but aren’t ready to hire a full-time CMO. At The 6th Avenue, we offer Fractional CMO support depending on hours and scope.

We work with businesses at every stage — from solo founders running their first ad campaign to established companies with six-figure monthly marketing budgets. We tailor our engagement model to what makes sense for your stage. For smaller budgets, we might recommend starting with a strategy session or a focused audit rather than a full retainer.

Paid advertising (Google, Meta) can generate leads within days — but typically takes 4–6 weeks of optimisation for consistency. SEO is a longer game — expect 3–6 months before meaningful organic traffic growth, with compounding results over 12+ months. CRO improvements can show uplift within weeks.

Both. We offer one-off project engagements — ad account audits, SEO audits, website builds, strategy sessions, tracking setup — as well as ongoing monthly retainers for clients who want continuous campaign management and optimization.

A few things set us apart. We’re sustainability-first by practice. We take a cross-channel, full-funnel view from day one, so your paid, organic, email, and content strategies work together rather than in silos. And we communicate clearly — you’ll always know what we’re doing and why.

ROAS benchmarks vary significantly by industry and product margin. As a general guide: a ROAS of 3x–5x is considered healthy for most e-commerce businesses. Across our client accounts, we average a 4.2x ROAS. We’ll set your target ROAS based on your actual margins and business model before campaigns launch.

Wasted ad spend usually comes from poor negative keyword lists, overextended audiences, and bot traffic. We tackle these systematically—including using tools like Clickcease to block invalid clicks—and our average account audit finds a 32% reduction in wasted spend within the first 90 days.

Google Ads captures high-intent demand from people searching for your product. Meta Ads interrupts and creates demand by reaching your ideal audience profile. If people search for you, start with Google; if your product is visual or discovery-based, start with Meta.

Retargeting ads are shown specifically to people who have already visited your website, viewed a product, or added something to their cart — but didn’t complete a purchase. They’re one of the highest-converting ad types because you’re reaching warm audiences who already know your brand. For e-commerce, cart abandonment retargeting typically targets users who added to cart but didn’t check out — using a combination of reminder ads, social proof, and limited-time offers to bring them back. We set up retargeting sequences across Meta, Google, and other platforms as part of our paid advertising management.

A full-funnel paid media strategy means running campaigns at every stage of the buyer journey — not just at the bottom when someone is ready to buy. The top of the funnel (TOFU) builds awareness with cold audiences. The middle (MOFU) nurtures consideration with retargeting, testimonials, and case studies. The bottom (BOFU) converts warm, high-intent audiences with specific offers and strong CTAs. Most businesses only run BOFU campaigns and then wonder why their cost per acquisition is high — because there’s no warm audience being built. A full-funnel approach consistently delivers better long-term ROAS.

LinkedIn Ads allow you to target professionals by job title, seniority, company size, industry, and skill — making it the most precise B2B targeting platform available. The most effective formats for lead generation are Lead Gen Forms (native forms that capture contact details without leaving LinkedIn — significantly higher conversion rates than landing page traffic) and Sponsored Content in the feed. LinkedIn CPCs are higher than Meta or Google, but the lead quality for B2B is typically much stronger. We manage LinkedIn Ads as part of our paid advertising service and recommend it particularly for SaaS, professional services, and high-ticket B2B offers.

SEO is a compounding investment, not an instant result. Most small business websites see keyword ranking improvements in 3–4 months and organic traffic growth in 4–6 months. Competitive industries may take 9–12 months. Long-term consistency delivers the best results.

SEO improves rankings in search engines. AEO helps content appear in featured snippets and voice search. GEO focuses on getting your brand mentioned in AI tools. In 2026, all three are important for full visibility.

You need Generative Engine Optimization (GEO). Focus on high-quality content, strong E-E-A-T signals, credible citations, and structured data. These help AI tools understand and recommend your brand.

Local SEO improves visibility in location-based searches. It includes optimizing your Google Business Profile, consistent business details, local content, backlinks, and reviews. It drives high-intent customers.

Publish 2–4 high-quality, keyword-focused articles monthly. Focus on useful, well-structured content. Consistency over time brings better results than publishing many low-quality posts.

Technical SEO ensures search engines can crawl and index your site properly. It includes site speed, mobile-friendliness, structured data, and fixing errors. Without it, even good content may not rank well.

White-hat SEO follows guidelines and builds long-term results. Black-hat SEO uses risky tactics for quick gains but often leads to penalties. Sustainable growth comes from ethical SEO practices.

The most effective channels include Meta Ads for discovery and retargeting, Google Shopping for high-intent searches, email marketing for retention, and TikTok Ads for viral reach. A full-funnel strategy with strong CRO delivers the best results.

Combine LinkedIn Ads, Google Search, SEO content, and Reddit Ads. Focus on demo bookings, trials, and lead magnets, then nurture leads through email sequences toward conversion.

Google Ad Grants offer up to $10,000/month in free ads. Pair this with organic social media, email marketing, and digital PR to maximize reach and engagement on a limited budget.

Use Google Search Ads, Meta Lead Ads, and video content like virtual tours. Combine with strong local SEO and reviews to attract high-quality buyers and sellers.

Focus on trust-driven strategies like Meta Ads, influencer marketing, SEO content, and email marketing. Ensure compliance with strict ad policies for health-related content.

Use Google Local Services Ads, optimize your Google Business Profile, and build strong reviews. Combine with Local SEO and mobile-friendly booking for consistent leads.

Focus on SEO, thought leadership content, Google Ads, and LinkedIn. Building authority and trust is key for long-term client acquisition.

Start by testing one channel with a small budget, then build SEO and email assets. Scale only after proving what works to avoid wasting resources.

Sustainable digital marketing focuses on reducing waste—financial, digital, and environmental—while improving performance. It includes blocking bot traffic, using first-party data, limiting ad frequency, and reusing content. It leads to more efficient, trusted, and impactful marketing.

Be honest and evidence-based. Share real actions with measurable results, avoid vague claims, and let customers or media validate your efforts. Authenticity builds trust, while greenwashing damages credibility.

Yes, digital ads consume energy. Reduce impact by avoiding low-quality ad placements, limiting frequency, using optimized creatives, targeting precisely, and choosing eco-friendly platforms when possible.

Focus on benefits, not ideology. Highlight durability, efficiency, and real impact instead of moral messaging. This attracts eco-conscious buyers without pushing others away.

Yes, eligible non-profits can receive up to $10,000/month in free Google Search Ads. You must meet eligibility criteria, maintain a quality website, and follow program rules to keep the grant active.

The onboarding process includes a discovery call, situation analysis, strategy proposal, and kickoff. Most clients are fully onboarded and have campaigns live within 2–3 weeks.

Clients receive monthly reports with key metrics and clear insights. You also get a live dashboard, monthly strategy calls, and responses to questions within 3 business days.

Yes, all channels are managed together with a unified strategy. This ensures ads, SEO, email, and retargeting work together for better overall performance.

You should provide access to accounts, your website, business goals, target audience, and budget. A discovery call helps define everything clearly.

Issues are addressed immediately with full transparency. The problem is diagnosed, explained, and fixed with a clear action plan. Budgets may be shifted if needed.

Yes, NDAs are signed on request. All client data and strategies are kept strictly confidential and never shared without permission.