Google Analytics 4 (GA4)

Google Analytics 4 (GA4) Services in Canada for Accurate Website & Conversion Tracking

Make smarter marketing decisions with reliable data. The 6th Avenue helps Canadian businesses implement, configure, and optimize Google Analytics 4 (GA4) to track website performance, user behavior, conversions, and marketing ROI. From setup and event tracking to custom reports and dashboards, we ensure your data is accurate, actionable, and ready for growth.

What Is Google Analytics 4 (GA4)?

Google Analytics 4 (GA4) is Google’s latest web analytics platform that tracks website and app performance, user behavior, events, and conversions. The 6th Avenue helps businesses implement and optimize GA4 to collect accurate data, measure marketing performance, and make better, data-driven decisions.

15 GA4 services covered end-to-end, from setup to reporting
8 Step GA4 process: discovery, audit, setup, configuration, validation, reporting, optimization & support
What Does a GA4 Agency Do?

A Google Analytics 4 (GA4) agency sets up, configures, and manages GA4 to ensure accurate data collection and reporting. The 6th Avenue helps businesses implement event tracking, conversion tracking, custom reports, dashboards, and analytics strategies that improve marketing performance and business growth.

Why It Matters

Google Analytics 4 gives you accurate data collection and better decision-making across every stage of your marketing. With reliable conversion tracking, user behavior insights, marketing attribution, and custom reporting, GA4 helps you understand your audience, measure ROI, and stay privacy-ready while driving sustainable business growth.

Our Google Analytics 4 (GA4) Services

Everything needed for accurate GA4 tracking and reporting

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GA4 Setup

Full implementation of Google Analytics 4 to start collecting accurate, structured data from day one.

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GA4 Audit

Review of your existing GA4 configuration to identify tracking gaps, errors, and reporting issues.

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Event Tracking

Set up custom and automated events to capture the actions that matter most to your business.

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Conversion Tracking

Configure and validate conversions so every lead, sale, and sign-up is measured accurately.

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E-commerce Tracking

Implement enhanced e-commerce tracking to measure sales, products, and revenue performance.

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Cross-Domain Tracking

Connect multiple domains and subdomains so user journeys are tracked accurately across your ecosystem.

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Custom Dashboards

Build tailored dashboards that surface the metrics that matter most to your business at a glance.

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Custom Reports

Create custom reports that turn raw GA4 data into clear, actionable business insights.

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Audience Tracking

Build audience segments to understand user behavior and support targeted marketing decisions.

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Funnel Analysis

Analyze funnels to see where users drop off and where conversion opportunities exist.

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Enhanced Measurement

Enable automated tracking for scrolls, outbound clicks, site search, and file downloads.

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Google Ads Integration

Connect GA4 with Google Ads for accurate attribution and smarter campaign optimization.

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BigQuery Integration

Export raw GA4 data to BigQuery for advanced analysis and long-term data storage.

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Looker Studio Dashboards

Visualize GA4 data in Looker Studio for clear, shareable, real-time reporting.

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Ongoing GA4 Support

Continuous monitoring and optimization to keep your tracking accurate as your business evolves.

How We Work

Our Google Analytics 4 (GA4) Process

Our proven eight-step GA4 process ensures your tracking is accurate, actionable, and built for long-term growth.

01

Discovery

We gather your business requirements, goals, and existing tracking setup to plan the right GA4 configuration.

02

Audit

We review your current tracking setup to identify gaps, errors, and missed reporting opportunities.

03

Setup

We implement Google Analytics 4 across your website or app with a clean, structured foundation.

04

Configuration

We configure events, goals, and conversions so the data you collect matches your business priorities.

05

Validation

We run QA testing to confirm every event and conversion is firing correctly and accurately.

06

Reporting

We build custom dashboards and reports that turn your GA4 data into clear business insights.

07

Optimization

We refine tracking and reporting as your business grows to keep your data accurate and relevant.

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Support

We provide ongoing management so your GA4 setup stays reliable as platform changes roll out.

Comparing Tracking Tools

Google Analytics 4 vs. Universal Analytics vs. Google Tag Manager

Feature GA4 Universal Analytics Google Tag Manager
Purpose Analytics Legacy Tag Management
Status Active Discontinued Active
Tracking Events Sessions Tags
Conversions βœ” Limited Via Tags
Reporting Advanced Standard None
Automation High Low High
Best For Measurement Legacy Data Deployment

Best results come from combining GA4, Google Tag Manager, and clean historical dataβ€”Tag Manager deploys the tracking, while GA4 turns it into measurement you can act on.

Investment

How Much Do Google Analytics 4 (GA4) Services Cost in Canada?

GA4 pricing depends on your website, tracking requirements, and reporting complexity.

Starter

CAD $300/mo

Best For: Basic Tracking

Enterprise

Custom Quote

Best For: Advanced Analytics

Why Choose The 6th Avenue

A GA4 partner focused on accuracy

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Certified GA4 Specialists

Our team is certified in Google Analytics 4 and delivers fast, reliable implementations.

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Accurate Tracking Setup

We build custom event configurations so your data reflects exactly how users interact with your site.

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Conversion-Focused Reporting

Every report is built around the conversions and metrics that matter most to your business.

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Google Ads Integration

We connect GA4 with Google Ads for accurate attribution and smarter campaign decisions.

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Transparent, Ongoing Optimization

Receive transparent dashboards and ongoing optimization to keep your tracking accurate over time.

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Canadian Business Expertise

The 6th Avenue delivers privacy-first, Canadian-focused GA4 implementations for sustainable business growth.

GA4 Success Stories

Real results from Canadian GA4 implementations

See how The 6th Avenue helps businesses fix missing data, improve attribution, and build accurate, actionable Google Analytics 4 tracking.

E-commerce Brand

This client was missing critical data across their store, making it impossible to measure sales performance accurately. We rebuilt their GA4 setup with clean event and e-commerce tracking.

Missing Data Challenge
99% Tracking Accuracy

SaaS Company

This client struggled with poor attribution across marketing channels. We configured GA4 and Google Ads integration to restore clear visibility into what was driving results.

Poor Attribution Challenge
+52% Data Visibility

Healthcare Clinic

This client had untracked leads coming through forms and calls. We implemented event and conversion tracking to capture every lead across the site.

Untracked Leads Challenge
+180% Conversions Tracked

Professional Services

This client had limited insight into how visitors used their site. We built custom dashboards and reports to give them clear, actionable reporting.

Limited Insights Challenge
+95% Reporting Accuracy
FAQ

Frequently Asked Questions

What is Google Analytics 4 (GA4)?

Google’s latest analytics platform.

Why should I use GA4?

To track users and conversions.

Can you migrate from Universal Analytics?

Yes.

Do I need Google Tag Manager with GA4?

Recommended, but not required.

Can GA4 track e-commerce sales?

Yes.

Will you create custom dashboards?

Yes.

How do I get started?

Book a discovery call with The 6th Avenue.

Wasting budget on underperforming Google Ads?

Get a free ad account audit β€” we’ll find where your spend is leaking and show you how to fix it.

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