Zareen Khaled
Bridging profit and purposeFor 9+ years, Zareen has helped brands grow across paid media, performance marketing, and full-funnel strategy — with a sustainability lens that treats digital waste as both an ethical and a commercial problem. She specialises in turning complex data into clear insights, and helping businesses understand not just what isn’t converting, but why.
The 6th Avenue grew from that same conviction — that responsible marketing and real business results are not a trade-off. Every client engagement reflects the standards Zareen has held herself to throughout her career.
Paid advertising
Google, Meta, Pinterest, LinkedIn, TikTok, Amazon, Reddit & DV360
Sustainable practices
Reducing ad waste, repurposing content, and carbon-conscious tools and processes
Full-funnel marketing
Market research, competitor analysis, data analytics, conversion tracking, and website optimisation
CRO & data analysis
Turning complex data into clear insights — identifying why something isn’t converting, not just what
Creative & strategy
Designs, ad copy, landing pages, and social content built for performance
Green marketing
Strategy and messaging for purpose-led, eco-conscious, and sustainability-driven brands
A team of 6 specialists
Zareen leads a core team of 6 experts spanning paid media, SEO, content, design, analytics, and web development — giving every client access to the right expertise at the right time, without the overhead of a large agency.