Build Brand Authority Through Strategic Digital PR
Digital PR is the practice of earning online media coverage, brand mentions, backlinks, and industry recognition through strategic campaigns and targeted media outreach. The 6th Avenue helps businesses across Canada build digital visibility by developing newsworthy stories, creating compelling PR campaigns, connecting with relevant media opportunities, and earning coverage that strengthens brand credibility, organic visibility, and search authority.
What Is Digital PR?
Digital PR is the process of building a brand’s online reputation and visibility through earned media coverage, journalist outreach, online publications, expert mentions, interviews, digital press releases, and authoritative backlinks. Unlike traditional PR, digital PR focuses on online channels where coverage can increase brand awareness, referral traffic, search visibility, and authority. The 6th Avenue develops digital PR campaigns designed to earn meaningful coverage and strengthen your brand’s presence across search and digital media.
Why Digital PR Matters for Your Brand
Digital PR helps businesses earn attention they cannot achieve through paid advertising alone. Strategic media coverage and authoritative mentions can strengthen your reputation, increase brand visibility, support SEO, and put your business in front of relevant audiences.
Everything needed to build brand authority
Digital PR Strategy
Develop PR strategies based on your brand, industry, audience, and visibility goals.
Media Outreach
Identify and pitch relevant journalists, publications, and media opportunities.
Digital Press Releases
Create newsworthy press releases for launches, announcements, and company updates.
Earned Media Campaigns
Develop campaigns designed to generate organic media attention and coverage.
Expert Positioning
Position founders and subject-matter experts for relevant media opportunities.
Brand Mentions & Backlinks
Pursue relevant online coverage that can strengthen brand authority and search visibility.
Thought Leadership PR
Turn expertise and original insights into media-worthy stories and commentary.
Product & Brand Launch PR
Generate awareness around new products, services, and major brand launches.
PR Content Creation
Develop pitches, press materials, story angles, and supporting content for outreach.
PR Reporting & Monitoring
Track media coverage, mentions, links, referral traffic, and campaign performance.
Digital PR Campaigns We Build
We develop PR campaigns around stories that give journalists and publications a reason to talk about your brand. Each campaign is shaped around your industry, audience, expertise, and the type of coverage you want to earn.
Media Outreach & Journalist Relations
We identify relevant journalists, publications, editors, and media opportunities that align with your industry and campaign. Our outreach focuses on relevance and newsworthiness, helping your brand earn genuine media attention rather than relying on mass, untargeted pitches.
Digital PR for SEO & Brand Authority
Digital PR can support organic search by earning relevant media coverage, brand mentions, and authoritative backlinks. We focus on quality and relevance over link volume, creating PR campaigns that strengthen your brand’s authority while contributing to broader SEO, AEO, and digital visibility goals.
How we run your Digital PR campaign
Research & Discovery
Understand your brand, industry, audience, competitors, and PR opportunities.
Campaign Development
Create a newsworthy story, angle, or campaign concept with clear objectives.
PR Asset Creation
Develop press releases, pitches, research, expert commentary, and supporting content.
Media Outreach
Pitch relevant journalists, editors, publications, and media contacts.
Follow-Up & Relationship Building
Manage responses, provide additional information, and build valuable media relationships.
Coverage Monitoring
Track published stories, mentions, backlinks, and referral traffic.
Performance Reporting
Measure coverage quality, visibility, links, traffic, and overall campaign impact.
Digital PR pricing 2026
PR Starter
From CAD $750/mo
Best for small businesses looking to build initial media visibility
PR Growth
From CAD $1,500/mo
Best for brands seeking ongoing media outreach and earned coverage
PR Authority
From CAD $2,500/mo
Best for established brands focused on thought leadership and high-authority coverage
Custom
Custom Quote
Large campaigns, research-led PR, launches, and complex media programs
A Digital PR partner built for brand authority
Strategic Campaigns Built Around Your Brand
Newsworthy story angles instead of generic pitches.
Targeted Journalist Outreach
Focus on relevant, authoritative media coverage.
Aligned With SEO & Brand Authority
PR strategies integrated with your broader SEO, AEO, and marketing strategy.
Expert Positioning
Expert positioning and thought leadership opportunities.
Transparent Reporting
Transparent campaign tracking, with coverage, mentions, backlinks, and referral traffic monitoring.
Canadian Digital Marketing Expertise
Canadian digital marketing expertise.
Frequently Asked Questions About Digital PR
What is Digital PR?
Digital PR is the process of earning online media coverage, brand mentions, expert features, and authoritative backlinks to increase a brand’s visibility, credibility, and online authority.
What does your Digital PR service include?
Our service can include PR strategy, campaign development, media research, journalist outreach, press releases, expert positioning, coverage monitoring, and performance reporting.
Can Digital PR help with SEO?
Yes. Relevant editorial coverage and authoritative backlinks can support organic visibility, brand authority, and broader SEO efforts.
Do you guarantee media coverage?
No. Earned media depends on editorial interest and journalist decisions. We focus on creating strong stories and targeted pitches that improve the likelihood of relevant coverage.
Can you promote product or service launches?
Yes. We can develop launch-focused PR campaigns around new products, services, company announcements, and major business milestones.
Do you work with journalists directly?
Yes. We research relevant journalists and publications and conduct personalized outreach based on the campaign and story angle.
Can Digital PR improve brand reputation?
Yes. Consistent positive media coverage, expert positioning, and credible third-party mentions can strengthen your brand’s online reputation.
How do you measure Digital PR results?
We monitor media placements, brand mentions, backlinks, referral traffic, search visibility, and other campaign-specific metrics.
How do I get started?
Book a free consultation with The 6th Avenue to discuss your PR goals, campaign opportunities, and target media.
Ready to build real brand authority?
We’ll help you identify your strongest story angles.
Book a Free Strategy Call →