Find Wasted Spend and Unlock Better Ad Performance
An Ad Account Audit is a comprehensive review of your advertising account to identify wasted spend, campaign structure issues, targeting problems, tracking gaps, and missed optimization opportunities. The 6th Avenue audits Google Ads, Meta Ads, LinkedIn Ads, and other paid media accounts to uncover what’s working, what’s holding performance back, and where your budget can work harder.
What Is an Ad Account Audit?
An Ad Account Audit is a detailed review of your paid advertising account to identify performance issues, wasted budget, tracking errors, targeting problems, and opportunities for improvement. It examines your campaigns, ad groups or ad sets, keywords, audiences, budgets, bidding, creative, conversion tracking, and landing page alignment. The 6th Avenue uses the audit to identify what’s working, what’s not, and which changes can help improve efficiency and return on ad spend.
Why Your Ad Account May Be Underperforming
Poor ad performance can come from problems inside the account—not just from the market or ad budget. An audit helps identify structural, targeting, creative, tracking, and optimization issues that may be limiting your results.
What We Analyze in Your Ad Account
We review your advertising account from the account structure to conversion data, identifying issues that can affect efficiency, scalability, and return on ad spend.
Campaign Structure & Account Organization
A well-structured ad account makes it easier to control budgets, analyze performance, manage targeting, and scale successful campaigns. We review how your account is organized and identify structural issues that may create unnecessary spend or make optimization difficult.
Targeting, Audiences & Budget Allocation
We evaluate whether your budget is reaching the right audiences and whether spend is being distributed according to actual performance. The goal is to identify inefficient targeting and redirect budget toward higher-value opportunities.
Ad Creative, Copy & Landing Page Alignment
Strong campaign performance depends on more than targeting. Your ads, offers, and landing pages need to deliver a consistent message from the first impression through conversion. We review the complete journey to identify messaging gaps and conversion friction.
Tracking, Attribution & Conversion Data
Accurate conversion data is essential for making profitable advertising decisions. We review your tracking and attribution setup to determine whether the platforms are receiving reliable data and whether reported performance can be trusted.
Performance, Spend & Optimization Analysis
We analyze your account’s performance at both the campaign and individual ad level to understand where your budget is producing results and where efficiency is being lost. The goal is to turn performance data into clear optimization priorities.
How we audit your ad account
Account Access & Discovery
Review your advertising goals, account history, spend levels, conversion objectives, and business priorities.
Account Structure Review
Analyze campaign organization, ad groups/ad sets, naming, budgets, bidding, and account architecture.
Targeting & Spend Analysis
Evaluate audiences, keywords, placements, geographic targeting, budget allocation, and wasted spend.
Creative & Landing Page Review
Assess ad copy, creative performance, offers, messaging, and alignment with landing pages.
Tracking & Attribution Review
Check conversion tracking, pixels, analytics, attribution, events, and data accuracy.
Performance Analysis
Identify performance trends, inefficient campaigns, high-value opportunities, and optimization gaps.
Recommendations & Priorities
Deliver a prioritized action plan showing what to fix, what to test, and where to allocate resources.
What You Receive After the Audit
You receive a clear, actionable assessment of your ad account—not just a list of metrics. We identify the issues affecting performance and prioritize the changes that can have the greatest impact on efficiency and growth.
Ad account audit pricing 2026
Basic Audit
From CAD $350
Best for a single ad platform with core account, campaign, and performance review
Growth Audit
From CAD $650
Best for in-depth account, targeting, creative, tracking, and budget analysis
Full-Funnel Audit
From CAD $1,200
Best for ad account, landing page, tracking, attribution, and conversion journey review
Custom
Custom Quote
Multi-platform accounts, high ad spend, complex structures, or enterprise requirements
An ad account audit partner built for efficiency
Full-Funnel Analysis
Full-funnel ad account analysis across Google Ads, Meta Ads, LinkedIn Ads, and other platforms.
Focus On Wasted Spend
Focus on wasted spend and performance efficiency.
Structure & Budget Analysis
Campaign structure and budget analysis, with targeting, creative, and landing page review.
Tracking & Attribution Assessment
Conversion tracking and attribution assessment as part of every audit.
Prioritized Action Plan
Data-driven optimization recommendations, with a prioritized action plan instead of generic feedback.
Canadian Paid Media Experience
Experience managing paid media across Canadian markets, connecting audit insights directly to your CRO and paid media strategy.
Frequently Asked Questions About Ad Account Audits
What is an Ad Account Audit?
An Ad Account Audit is a detailed review of your paid advertising account to identify wasted spend, structural issues, targeting problems, tracking gaps, and opportunities to improve campaign performance.
Which ad platforms do you audit?
We can audit Google Ads, Meta Ads, LinkedIn Ads, and other paid advertising platforms depending on your account and requirements.
What does an Ad Account Audit include?
We review account structure, campaigns, targeting, audiences, keywords, budgets, bidding, creative, landing pages, conversion tracking, attribution, and overall performance.
Can an audit identify wasted ad spend?
Yes. We analyze campaign, audience, keyword, placement, and budget performance to identify areas where spend may be producing limited or inefficient results.
Can you audit my Google Ads account?
Yes. We can review campaign structure, keywords, search terms, bidding, Quality Score, conversion tracking, budget allocation, ads, and landing page alignment.
Can you audit my Meta Ads account?
Yes. We review campaigns, ad sets, audiences, placements, creative performance, budget distribution, Pixel/CAPI tracking, and conversion data.
Do you check conversion tracking?
Yes. Tracking and attribution are key parts of the audit. We review tools such as GA4, Google Tag Manager, Google Ads conversion tracking, Meta Pixel, and Conversions API where applicable.
Will you tell me what needs to be fixed?
Yes. You receive prioritized recommendations that explain the key issues, potential opportunities, quick wins, and suggested next steps.
Do you implement the recommendations?
Implementation can be provided as a separate paid media or optimization service after the audit.
How long does an Ad Account Audit take?
The timeline depends on account size, platforms, historical data, and audit scope. A standard single-platform audit can generally be completed within a few business days.
How do I get started?
Book a free consultation with The 6th Avenue and share your advertising platform, account goals, and primary performance concerns.
Something not working but not sure what?
Request an ad account audit — delivered within 7 business days with a full action plan.
Book a Free Strategy Call →